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Skoda KAROQ: International Unveiling

This week Car Buyers Guide were invited to the exclusive international unveiling of the new Skoda Yeti replacement; the KAROQ. This compact SUV is a more conventional successor to the somewhat quirky Yeti. The Skoda Yeti has achieved an almost cult-like status of what many consider to be the marmite of the auto industry, you either love it or you hate it. I suspect that the new KAROQ will fall under the “love it” category more often than not. Although it is considered the new Yeti;

Peugeot 308 to get facelift for 2018

New Peugeot 308 to feature latest i-Cockpit, new and improved engines and re-designed bonnet & vertical grille.

Peugeot has announced the facelift of their best-selling 308 today. According to the manufacturer, the Peugeot 308 will receive the latest selection of powertrains and it will also debut a new 8-speed automatic gearbox. According to Peugeot Ireland, the new 308 will be on sale ahead of the 181-registration period. The exterior receives a re-designed bonnet and vertical grille, alon

Volkswagen launches Instagram competition

Volkswagen Ireland has opened an Instagram competition to create a calendar for 2018. Calendar sales proceeds to go to Pieta House.

Last week we talked about how manufacturers can do good for charities while fulfilling their own marketing needs. The latest campaign comes from Volkswagen, and to be honest, it sounds like good fun. Of course, it helps that the money that they are raising is going to another very good cause, Pieta House. Volkswagen Ireland, in collaboration with The Snapys, would l

Auto industry and socially responsible sponsorships: A Solution where everyone benefits

Earlier this month, Joe Duffy Motors sponsored the Battle of the Stars charity event for Breast Cancer Ireland. The night was attended by a string of celebrities including...

Sponsorships are an excellent means for companies to gain valuable exposure and influence how the public perceives their brand. Sponsorship deals are nothing new, with brands from all types of industries opting to support sporting events, cultural events, festivals, and charities.     The motoring industry is no di

DEALER INTERVIEW: Kevin Egan Cars, Turntables, Social Media, & much more

DEALER INTERVIEW: We meet Kevin Egan, from Kevin Egan Cars in Sligo, and talk about everything from car turntables to social media. 

Last week the Car Buyers Guide team took a road trip to Sligo to meet Kevin Egan from Kevin Egan Cars. Daragh Ó Tuama talks to Kevin about social media, videos, 360 degree turntables, photos and more. Kevin Egan's business, Kevin Egan Cars, holds an interesting story. It's a success story that shows a business which started out as one man show and

Kia Picanto Irish launch - First Impressions

Car Buyers Guide attended the Irish launch of the new Kia Picanto...

Today we attended the Irish launch for the new Kia Picanto. The all new Picanto will go on sale in Ireland from May 2nd. Now in its third generation, the Kia Picanto is virtually the same size as the outgoing model, say for a slightly longer wheelbase. The exterior has some noticeable differences from the second generation. A redesigned front grille and new projection headlamps help to give the Picanto a more muscular appearance

2017 proving unpredictable for Motor Industry

SIMI issued their first Quarterly Motor Industry Review for 2017...

The SIMI Report highlights the challenging and uncertain year that the Industry has faced with new car sales (-8%) and commercial vehicle sales (LGV’s -11% and HGV’s -3%) both reporting a decline in the first quarter of 2017 despite the Irish economic prospects looking better than at the beginning of the year. Jim Power Economist and author of the Review said “Consumer behaviour remains relatively cautious. Pers

Bill Ford on: Scholarships, technology, autunomous cars, Apple, and the future

William Clay Ford Jr talks about the Quercus Sholarship programme and Ford Motor Company in the past and going forward to the future.

Today, we attended a lecture by William (Bill) Clay Ford Jr, Executive Chairman of Ford Motor Company, and the Great Grandson of the founder of Ford, Henry Ford. To mark the occasion, Mr Ford announced a new Ford Centenary Quercus Scholarship with University College Cork. This five-year scholarship programme will run until 2022 and it “seeks to support and p

Ford Celebrate 100 Years In Ireland

This week marks the centenary of Henry Ford established the manufacturing plant in Cork in 1917.

This week marks 100 years since Henry Ford established Henry Ford and Son Ltd on the Marina in Cork. Celebrations and commemorative services are to be held in the county this week to mark the centenary. Great-grandson, and Executive Chairman, of Ford Motor Company, William Clay Ford Jr, will take part in the celebrations. The ceremonies include a visit to Ford’s ancestral home where the family e

New Breakdown Service 'easyAssist' Launched in Ireland

Electronic parking and toll tag company easytrip are branching out into the breakdown assist business 

Electronic parking and toll tag provider easytrip Ireland has launched a new breakdown assistance service called easyAssist. Irish motorists can avail of this breakdown service from €3.99 per month. Recent easytrip research revealed that three out of five Irish motorists do not have any breakdown cover, with many relying on their car insurance to provide it. However, with the rise in